Having a business website is not a set-and-forget thing. There will come a time when you need to revamp your website. The reasons to do so include:
- Improving user experience
- Making it mobile-responsive
- Updating your branding
- Improving search ranking
- Change of target audience
Simply put, revamping your website allows your brand to go with the times. You get to update the look of your digital storefront to make it more appealing at cast a wider net to catch your target market’s attention.
Mind you; a web design update is needed across all industries. That’s because technological advancements provide convenience to our site visitors. And when we make it convenient for people to navigate our website, the more they will transact with us.
If you are still not convinced why you should tweak your website design, here are the top seven reasons you should do so:
1. Enhance its visual appeal
One of the most important aspects of web design is visual appeal. This is important, especially if you want to build brand affinity and create long-lasting relationships with site visitors.
When people see your site, they’ll see a reflection of your brand and organization. If your site looks professional and is filled with handy, valuable information, they’ll see you as an expert- and authority in your field.
Meanwhile, if your site is poorly designed and structured, or worse out of date, then they’ll make assumptions about your company. That’s why it’s essential to highlight your products and services. Also, the layout you’re using should be consistent and harmonious.
It also makes sense that you update and get rid of content already out of date. As your site continues to mature and grow, it’s only natural that some parts might not be working anymore, and things become outdated.
2. Make a better first impression
First impressions affect our relationship with people in the long term. The same is true online.
Once a website leaves a negative effect on people, they won’t look forward to coming back. That’s why visual appeal plays a huge role in creating brand affinity with website visitors.
3. Improve web navigation
User Experience refers to the totality of a user’s experience with your site. It’s more than just what it looks like.
UX includes how easy it is to use your site, how quick it is to find information, and how little friction is there to do or complete a task.
At Syrian web developer Philippines, we always say that site navigation should bring site visitors further down the sales funnel. But you cannot do that if your website is hard to navigate.
4. Boost user experience
As we mentioned previously, user experience is the discipline that’s crucial for a site’s success. It deals with visitors’ emotional experience when they navigate your site and how this aligns with their intentions.
If a site is not easy to navigate, has slow loading times, and is complicated, this can leave a bad taste in visitors’ mouths, which causes you valuable leads. In fact, 88% of online consumers are unlikely to return to a site after a bad experience.
Therefore, you should opt for a site redesign that allows users to have more pleasurable experiences. To improve your site design, you should do the following:
- Understanding users’ behavior.
- Thinking of the goal of your site and what specific action you need to take or want your visitors to complete.
- Implementing user analytics software to continue improving the UX of your site.
5. Make it search engine-friendly
If you don’t regularly update your site, it will fall on the search engine rankings. Meanwhile, search engines reward sites with more recent content relevant to users.
While your content might be gold, if it was written five years ago, search engine crawlers and bots might not think they’re relevant anymore.
Redesigning your site also gives you a chance to take a second look at the keywords you’re targeting and your site’s overall conversion rates.
6. Adopt mobile-responsiveness
You’re doing site visitors a disservice if your website isn’t mobile-friendly. That’s because more than 50% of the worldwide internet traffic is coming to mobile devices.
This means that more than half of the internet users access the World Wide Web through their smartphones. And what are the odds that a fraction of those people have visited your website?
Over time, this will affect your bottom line and cost you valuable leads as a result. An effective site design will address this issue, helping you reduce your bounce rate and boost your conversions.
7. Foster trust among clients
Having a solid web design fosters trust, and that trust can go a long way. It inspires consumer confidence and loyalty to your brand. Hence, driving purchasing behavior that boosts your revenue.
Building user trust through web design is vital, and you should view it as an investment. You’ll reap the benefits in the long haul.
Sure, your website may look fine. However, it would be best to look at your data. If you are seeing a decline in organic traffic or sales, it is about time that you check how your web design is impacting these numbers.