If you have used Semrush in the past, chances are you’ve come across Authority Score. As you go about your marketing campaign, this article will help you understand what Authority Score is all about and how it can help you in your online marketing efforts.
What Is Authority Score?
Semrush Authority score is a compound metric designed to measure a website’s or domain’s SEO performance and overall quality. The score is based on multiple metrics (more on that later) that represent the authority and trustworthiness of a website. It utilizes both machine learning and a neural network to ascertain that the score is always fresh and accurate. This is something Leapfrog Internet Marketing use and compares this to see how they can benefit your company whilst getting you ahead of others.
You can find this score in multiple ways by using Backlink Audit, Backlink Analytics, Domain Overview, as well as the Link Building Tool found on Semrush.
How Is Semrush Authority Score Calculated?
As mentioned earlier, Authority Score is the result of calculations done by a neural network algorithm that utilizes machine learning in order to measure a domain or website’s authority based on several factors including backlink signals, popularity, and quality.
This calculation is done in 2 steps:
The machine learning algorithm leverages website traffic data, backlink data and organic search data to comprehend the rankings of the most popular and trusted websites on the internet.
The second algorithm utilizes backlink data to detect how a domain increases or reduces its authority by getting links. Some of the metrics utilized in this process are:
- Number of referring domains going to the website
- Authority of the referring domains
- Outbound links or follow vs no-follow links pointing away from the website
- Inbound links or follow vs no-follow links pointing to the website
- Number of outbound links from every referring website
- Total number of backlinks leading to the website
- The number of subnets leading to the website
- The total number of leading IPs pointing to the website
The final value is measured on a scale between 0 and 100, the latter being the strongest. There are just a few domains on the net with high scores, and these are used to compare your website’s final score, thus determining its level of authority.
What’s the Ideal Authority Score?
As mentioned above, Authority Score is a metric used to show the overall score of a website or domain. If you take a closer look at the following graph, you’ll notice the first website has more referring IPs, domains, and backlinks, but its core is lower compared to that of the second website. This implies that the referring IPs, domains, and backlinks of the second site are of a higher quality. This also means the website has a better search engine optimization campaign.
So, How Do You Utilise Authority Score for Seo Purposes?
Semrush Authority Score provides important data that can help improve your SEO strategy and link building when searching for quality domains. It can also help boost your site’s authority. A few ways to use Authority Score to your advantage include:
- Tracking the performance of your SEO strategy
- Watching our for undesirable SEO tactics
- Judging the domains you wish to purchase
- Competitor analysis
In all these cases, the Authority Score Trend feature can be of great help. You will be able to compare how much work a website needs in order to reach the level of your competitor and how much potential benefit a partnership or new investment on a website can bring.