If you’re thinking about hiring an SEO marketing company, it’s really important that you have a list of questions to go through to determine where you need help, and if they’re the right fit for you. There are a lot of different agencies out there that specialize in different services, so do your due diligence to zero in on a few core parameters that will take your business to the next level. If your business is not getting many customers or patients from online efforts, and your competitors are, that may be a sign that it’s time to check out the credentials of a Jacksonville SEO company. Add agencies to your prospect list if they can prove to you that they have been able to get success for a wide variety of clients in the past, including those in a similar industry as yours.
Checking two to five references is an easy way to gauge the experience level and customer satisfaction of potential agencies. For instance, you could ask references if the agency was very responsive when asked complex questions and if they were happy with the results that they had gotten thus far?
If you were to ask friends and family what their honest first impression of your website was, would the answer generally be positive or negative? If it’s negative, that’s another sign that it’s time to hire an SEO marketing company. Typically, when somebody decides to hire a digital marketing agency, they are looking for a specialty. It might be search engine optimization, Amazon fulfillment, social media advertising, or it could be paid media buying. Make sure that your potential agency is able to speak to the specific needs that you have, and that they don’t try to take your specific pain point and move you into a different program that is a better fit for them.
One of the most important things to understand is the full value of the work, meaning don’t necessarily go with the cheapest agency. The old adage that says you usually get what you pay for is generally true. If you do high-ticket work, hiring a digital agency to outsource some of your workloads may be a viable option. It’s important to find the right price point that fits with the skills and services that you want to deliver. The right client will pay for prestige, so if you can maintain the perception of delivering high value without doing all of the work yourself, that might be a good business decision. At the end of the day, make sure that your agency has had a few larger clients that they’ve been able to serve as well, to make sure that they are a company that you can continue to grow with.
How do you rank in Google for a variety of relevant search terms? What does your social media look like? Would a browsing customer with a specific concern have a fair chance at finding and engaging with an online presence that you have? All of these questions may signal a clear and urgent need to get on the phone with a digital marketing agency that can help you get in front of more targeted clients to serve. One of the things you will want to look at is if your potential agency is doing well in search rankings. A visible presence in search rankings can indicate businesses that have been around for a long time. Businesses that are associated with big keywords is another positive indicator that their service has had success on a large scale. If it is a typical digital marketing agency, they should at least be doing some search engine optimization and paid media for themselves.