Following the latest announcement of Google all sites needs to be secure and safe. This will not only ensure better functionality and outreach of your site but will also prevent your site from being marked ‘insecure.’ This will in turn ensure better search engine rankings and more traffic to your site increasing the probability of conversion. Therefore, you will see that most of the sites now have the letter ‘S’ added to ‘http.’ This is the mark of security that you will need to purchase and install. If you hire a SEO company you will know the importance of it and the ways in which you can make your site more secure.
Reasons for a secured site
Unfortunately, most site owners have not switched to ‘https’ protocol despite the multiple benefits of it. This is in fact an awesome protocol upgrade that will make your website faster and fond more by the users. As most browsers and search engines want and support secure connections now, it is elementary that you follow a secure protocol.There are several other reasons as well to switch to HTTPS. One of the most significant reasons is to secure any data transfer using TLS or Transport Layer Security protocol. This will keep your site, data and information protected in the best possible way.
Layers of protection
The switch to https will also make the SEO Company work better for the desired search engine optimization. It will provide your site with three layers of protection. The exchanged data will be encrypted to prevent hackers to get it from any page of your website. Data integrity will be maintained as possibilities of corrupting and modifying data will be minimized and detected instantly if it happens. It will provide authentication to make sure that the users communicate with those websites only that they intend to.