Sony is expanding its a (Alpha) digital SLR system with the introduction of the DSLR-A700 camera, which is aimed at photo enthusiasts or serious photo hobbyists. The latest lightweight model features are advanced imaging technologies and ultra-responsive operation, dust and moisture resistant, magnesium alloy construction common to enthusiast-class D-SLR cameras. It has fourteen creative styles, including night view, autumn leaves or vivid, which can be selected to enhance images. These effects can then be fine-tuned by customizing contrast, sharpness, zone matching and other parameters.
The DSLR-A700 camera body, DT 16 – 105 mm lens, and DT 18-250 mm lens will be available for about $1,400, $580 and $550. The DSLR-A700K of 18-70 mm lens will costs about $1,500, and the DSLR-A700P kit of 16-105 mm lens will cost you about $1,900. The camera body and DSLR-A700K kit will ship in October and the DSLR-A700P kit in November. All will be available at sonystyle.com, Sony Style retail stores (www.sonystyle.com/retail).
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