BMW’s massive billboards make a difference

Posted on 22 Jan, 2009 by Scott under Drive Smarter

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Marketing with a difference. The BMW has come up with a new strategy of marketing their cars in a unique way in Moscow, which they may put up at other parts of the world in the future. The BMW manufacturers have put very huge billboards, which makes it appear that the cars are struck in them.

In Moscow, they have placed huge billboards, about 65,000 square feet, which the BMW thinks is a creative way of marketing their cars. The functioning lights on the cars gives a feeling of a real car passing through a side way.

The huge billboards give a feeling of a real car just turning round and moving in suspension with gravity. These billboards give a feeling that a BMW car is struck on the walls.

It is the huge size that is the attraction of the BMW billboards. When seeing from a distance, one would really be astonished to see a car hanged in the air. But coming closer, one has the feeling that the BMW car is struck on the walls, rather suspended in air.

The BMW billboards are the largest advertisements in Moscow. No other advertisement can boast of having such a large space; it is unique in style. A real attraction, there is a feeling of seeing real cars running along the sideways with its flashlights. The advertisements have the gift of attracting any one that one cannot pass without admiring the huge billboards.

Advertisements with a difference are what sell. The BMW with its unique creative billboards has shown how advertising can be different. With the huge billboards, the BMW has really transformed the spectrum of advertising space. They have shown how well people can be attracted to their side and how well a product can be marketed.

Wow, it is the huge size that makes a difference here.

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9 people have said something (how about you?)

Boyz 2 Men January 22, 2009

Do you know where I could see a picture of the billboard? It sounds like a good idea and I’m glad to see some creative advertising. However, I worry if it would confuse people seeing what they think is a car on the side of the road. Also, at some parts, it sounds like it looks like the BMW has crashed, a weird message to give people :) .


Hart Granite January 23, 2009

Cool idea!

Nice car too 8)

I don’t see why it would be too hard to do a really big digital ads board, that way, the sky really is the limit…

I could just imagine it now lol.. Me installing a granite worktop, saying…

Got any more tea love? lol

I am not sure if it would have the same effect as this Ad ;)


Chris - Free PS3 January 25, 2009

I’ve just seem some pictures of this and it look absolutely huge – four real-size models just stuck up in the air. They are using it to advertise their ‘M’ cars.


Discount Digital Camcorders January 26, 2009

Wow, in actuality the pic of the billboard on your blog, actually looks like in its motion, when I look at it I feel like I am moving, very affective and very cool!


Bike trader January 26, 2009

Pretty amaze huh.. Dis car looks very attractive n am very glad to see some creative advertising….
Kp up d Good Work :)


G Web January 26, 2009

I still think that the 6 series is the ultimate BMW. I would love to see the billboard, why didn’t you post a picture of it?


Bradley Matthews February 3, 2009

I am impressed. Good Marketing for once from an Auto Comapny.

Bradley Matthewss last blog post..G.I. Joe Super Bowl Trailer


Hip Hop Videos February 10, 2009

Interesting to see BMW trying alternative methods… I wonder how this would work in the US though.

Hip Hop Videoss last blog post..Sha Stimuli – Black Republican Freestyle


Alex April 28, 2009

It sounds like a good idea and I’m glad to see some creative advertising.


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